Many U.S. sportsbooks use Kambi as an odds provider, which means you will likely see the same lines from one book to the next. Bet365 does not utilize Kambi--they have their own oddsmakers. You can often find disparities between their odds and the rest of the market. In many cases, users find bet365 lines more favorable than other sportsbooks. Why pay -115 when you can pay -110? For those savvy bettors that frequently line shop for the best odds, bet365 is a great book to have in your arsenal.